“When I was in agency, I employed lots of freelance researchers, so I know exactly what works”

Andrew has over 20 years of qualitative and ethnographic research experience, working with some of the UK’s leading agencies for many of the world’s most prestigious clients.

A strategic specialist, he is well versed in communication, digital, media, engagement and innovation research. While familiar with most market sectors, FMCG, particularly alcohol, chocolate and other fun indulgences are a key focus.

As well as pounding the much-loved London, Manchester and Glasgow circuit, he is often to be found on the streets of Tokyo, in the favelas of Rio or the townships of Jo’burg. An early pioneer of international research, Andrew has made a speciality of advising on how to capitalise on the ebb and flow of cultural change.

Most recently, he has worked as an international brand planner and innovation specialist, re-engineering classic FMCG brands for today’s global culture.

A brief resume:

• Global Geometry (WPP communications and activation agency)
  • Global Planning Director, leading the transformation of global brands including the iconic Lucky Strike.
• Foxtrot Hotel (Independent planning and design agency)
  • Partner, heading up innovation strategy.
• Sadek Wynberg Millward Brown research (now FireflyMB)
  • Senior Research Director, at what was then, the worlds largest and most successful qualitative agency.
• CRAM International research
  • Board Director at the original, pioneering boutique qual operation.